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Consumer Electronics & Operator Services
Raya Trade is the first to introduce Nokia to the Egyptian Market exclusively and sustain its market share across the country with a network of more than 1500 dealers; it was the leading Nokia mobile devices distributor since 1996. Raya offers Etisalat products and services through its partnership with Etisalat Egypt to a wide network of retailers with more than 6500 Point of Sale. In 2011 Raya became an authorized distribution partner for Samsung consumer electronics, launching Samsung TV/AV and home appliances and achieving market recognition. In 2014, Microsoft selects Raya Trade to be its sole mobile devices distributor in Egypt after the Microsoft purchased Nokia’s entire devices and services business. The distribution operations covers all governorates through 14 Distribution Centers, relying on a strong, logistics and finance arm, with a fully automated system for routing and inventory management, backed up by oracle financials. These systems set the needed controls for efficient and secure operations.

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